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Everything for walls & floors at Europe's number one online shop.

About Us - Who We Are

Room design is our passion - expertise for over 30 years

The internet has revolutionised distribution channels, so during the spring of 2006, we recognised as one of the first in the industry, the opportunity for renovation products that the online trade will be the right way into the future. Like many pioneers in the Internet age, the young generation of our management began to explore online sales in small steps on marketplaces and with a building block shop that looks archaic from today's perspective.

Expansion: the ways to the international online shop for wall and flooring

After just a short time, the business developed so positively that investments in hardware and software, as well as new employees put our online shop on a more professional and future-oriented stage. Only two years after it was founded, in 2008, we realised that successful internet commerce should not stop at national borders. Accordingly, we ventured in the spirit of Franco-German friendship, and approached our friends on the left side of the River Rhine – France! In order to be able to offer the highest possible service, and to give our online shop local color à la française, we established for this purpose our own company in Northern France, in which, consequently, only French employees are employed.

From the mainland to the island, 2010 saw the founding of our British branch between Bristol and London. Here we quickly realised that not only food is different in the UK, but also the taste for flooring. But that is a solvable challenge for us, so now the English man can of course order his brown Scottish wool carpet from us.

Since an attractive interior design can also be a part of Dolce Vita, we expanded to Italy in 2012, and have been with our company in Turin. Since then, contact for all renovation-friendly customers has reached from South Tyrol to Sicily - molto bene!

In Eastern Europe, too, the Internet has become an important trading center for a few years. Of course we cannot miss that - and since 2016, we have been successfully expanding our Polish office and have been crossing the border to the Czech Republic since the end of 2017.

The attentive reader now notices that a large European country is missing in history, namely Spain. "Vamos España!" We thought and could not help but to establish a seat there in Valencia in 2017 as well. It goes without saying that, of course, we also integrated Austria and the Benelux countries into our supplier countries with our own stores. Although no further expansion is planned for the year 2018, who knows...

We are a company who see ourselves as a great family

What began as a location in North Rhine-Westphalia, has grown steadily over the years. Our entire staff is in constant communication with each other. Regular staff meetings and a good working atmosphere are just as important to us as dialogue between the generations. Our team therefore includes young professionals as well as veterans - because we know that both parties can learn from each other. We are also pleased to regularly introduce trainees from all our regions to the online commerce workflow, and therefore always experience a peaceful, multicultural coexistence in our offices that is only speculated on elsewhere. Thanks to our personal customer service, we know many of our long-standing regular customers and pan-European retailers personally, and thanks to their trust and recommendation, we now even offer our products on demand outside of our usual catchment areas.

What makes us so successful internationally?

It is important to us that we can always offer our customers a consistently large selection and the highest quality with our wide range of catalogs. Therefore, when we include items in our assortment, we rely on absolute transparency of producers and prefer manufacturers who carry out regular checks on themselves and their subcontractors, to guarantee a flawless manufacturing process. In order to be able to ensure the quality of our products on a lasting basis, we attach particular importance to sustainable action and careful production of the brands we represent.

Diversity in the products - in price, design and efficiency

We constantly respond to each of our customers having their own needs, preferences and, of course, a personal budget. Some like it chic and extravagant, the others attach great importance to an environmentally friendly production or the freedom of certain additives. That's why you can filter the items in our online shop for various aspects of your desired floor, and so always keep track of our huge range, which is unique in Europe. In addition, we constantly update our inventory so that you can always purchase the latest collections. At the beginning of each year we visit the relevant trade fairs. Among them, of course, the Domotex, the world's leading trade fair and thus an absolute must-date for our profession. Afterwards we like to inform you on our blog, on Facebook or Houzz about the trends in the industry, so that you never miss an opportunity to implement your projects optimally and as affordable as possible. With us you will never find cheap products, we only work with manufacturers who meet the highest quality standards and see themselves, as well as us, in the premium segment. Nevertheless, we promise you: At BRICOFLOR you get the best products at the best price!